Jockey underwear is undeniably a household name, sold in more than 120 countries. The company story started in 1876, when Samuel Thrall Cooper began making socks for lumberjacks. The company motto was "Satisfying the Human Need for Comfort," and they have been operating under this mission statement ever since. The Black Cat hosiery for the family evolved out of this need, and the men's underwear originated in 1898. In the 1900's, Cooper Underwear Company started producing White Cat Underwear, which manufactured men's union suits, a one-piece long underwear that soon developed into union suits with short legs, which were sold in revolutionary cellophane bags, a real boon to the retailers. In 1934, a postcard showing a man in a bikini swimsuit inspired the one and only Jockey brief.
One of the first celebrity endorsements came from Babe Ruth in 1947, with many more to follow. In the 1950's Cooper's Underwear (still the company name) advertised in Sports Illustrated magazine and welcomed Jockey Skants fashion underwear into the fold. The Jockey Menswear corporate name did not enter the picture until 1971. In 1978, Donna Wolf Steigerwaldt became the president of Jockey International, which then introduced Jockey for Her in 1980. Debra Steigerwaldt Waller replaced her mother as Jockey Chairman and CEO in 2001.
What does all this illustrious history have to do with Jockey women's underwear? It led to innovative updates through the decades in construction techniques, including the No Panty Line Promise collection and 3D-Innovations line of underwear. You'll find a wealth of panty styles, from thongs, to bikini and string bikinis, boyshorts, hipsters, high-cut legs, French cuts and the fuller coverage briefs. Jockey classifies their panties as Classic Fit (full coverage), Modern Fit (lower rises) and Cheeky Fit (with a sensuous show of derriere), so every woman can find her look. Look for our 3-pack and 2-pack multi packs as well as single panties, in assorted colors and classic white. Available in 100% cotton, cotton blends and man-made fabrics. Tank tops are also available for your under-wearing comfort.
Jockey Skimmies smooth you like a slip but offer the coverage of shorts, in thigh length and shorter versions. Tech updates like anti-static and wicking versions add comfort features to this new collection.
Check back frequently to HerRoom for our ever-expanding selection of Jockey styles. If you've always been a Jockey fan, you know the legendary comfort and fit. And if it's new to you, what a treat you have in store!