In 1994, James launched a womens t-shirts line that rapidly gained loyal fans looking for his seamless blend of the lux and the casual. In 1996, James founded his first namesake collection of women's knits. The line soon grew into two distinctly wearable collections, Standard James Perse for high-quality basics and the signature James Perse Los Angeles ready-to-wear items, including jackets, sweaters, pants and dresses. In 1998, the James Perse brand launched an equally outlined men's collection and a year later, a line for babies and children. In fall 2007, the brand released new collections in the categories of bags, accessories and home.
His passion for minimalist architecture influenced by warm west-coast indoor outdoor living and the casual clothing that's inspired by it, ultimately resulted in James' personal design philosophy and aesthetic - low maintenance high fashion - emphasizing elegance and comfort, and pairing sophistication with simplicity. James has applied this visionary approach in every step of defining and developing the brand.
Welcome to HerRoom! I'm Tomima Edmark, and back in 1998, I founded HerRoom.com to give women a way to effortlessly purchase lingerie online. Today HerRoom offers not just bras, panties, thongs, and sexy lingerie but also swimwear, sleepwear, shapewear and hosiery and much more. With more than 200 name brands - from La Perla to Playtex, as well as Wacoal, Spanx and Vanity Fair... just to name a few - we have it all. We strive to be the best at low prices, great sales and free shipping! I also believe in providing you with as much information as possible about each lingerie item. My team works hard to carefully vet each product, write a unique description and photograph it from several different angles. At the bottom of every product page, you'll see a tabbed menu with even more product information, including Customer Reviews. I invite you to see why HerRoom is fast becoming the preferred source for lingerie.
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