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In 1994, James launched a womens t-shirts line that rapidly gained loyal fans looking for his seamless blend of the lux and the casual. In 1996, James founded his first namesake collection of women's knits. The line soon grew into two distinctly wearable collections, Standard James Perse for high-quality basics and the signature James Perse Los Angeles ready-to-wear items, including jackets, sweaters, pants and dresses. In 1998, the James Perse brand launched an equally outlined men's collection and a year later, a line for babies and children. In fall 2007, the brand released new collections in the categories of bags, accessories and home.
His passion for minimalist architecture influenced by warm west-coast indoor outdoor living and the casual clothing that's inspired by it, ultimately resulted in James' personal design philosophy and aesthetic - low maintenance high fashion - emphasizing elegance and comfort, and pairing sophistication with simplicity. James has applied this visionary approach in every step of defining and developing the brand.
Welcome to HerRoom – the ultimate online lingerie store. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to swimwear, sleepwear, and intimate apparel and beyond. From petite to plus size we offer over 200 brand names - including Chantelle, Maidenform, Playtex and Wacoal - with more of your favorites brands and products being added almost daily to our collections. Our team works hard to provide photos and detailed product information including Customer Reviews, on every page to assist in your product selections. From bathing suits to sexy yoga pants to hosiery, HerRoom offers an unparalleled selection of products, combined with great pricing and top-notch service, to provide the most outstanding lingerie shopping experience for every customer. Enjoy the pleasure and excitement of lingerie shopping from the comfort and convenience of your own home!