The passion driving Hurley sportswear was born out of their long-standing love of the ocean and the fact that it is in a constant state of change. The glamorous image of suntanned, hard-bodied surfers and their colorful beach garb are legendary in California's surf culture, further popularized by the rock-and-roll music of the Beach Boys. Since Hurley's roots evolved directly from the beach culture, the brand's mission statement is all about fostering the dreams of youth and the young-at-heart. Music and art were also important in uniting Hurley's vision, as they are passionate about the individual and freedom of expression. The surfing industry in Southern California of the late 1970's is also important in Hurley's history, with Hurley Surfboards being established in Costa Mesa in 1979. Hurley Surfboards made boards for many of the most renowned surfers in the world. Women's Hurley sportswear takes a cue from the surfing vibe, including brilliant pieced boardshorts and swimwear that's influenced by the sixties' surfing aura, perfectly designed for comfort at the beach. The Hurley REM swimwear collection features an optical pattern infused with beachy brights, just perfect to catch the next wave or turn heads on the shore. Come on in -- the water's fine!
Welcome to HerRoom – the ultimate online lingerie store. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to swimwear, sleepwear, and intimate apparel and beyond. From petite to plus size we offer over 200 brand names - including Chantelle, Maidenform, Playtex and Wacoal - with more of your favorites brands and products being added almost daily to our collections. Our team works hard to provide photos and detailed product information including Customer Reviews, on every page to assist in your product selections. From bathing suits to sexy yoga pants to hosiery, HerRoom offers an unparalleled selection of products, combined with great pricing and top-notch service, to provide the most outstanding lingerie shopping experience for every customer. Enjoy the pleasure and excitement of lingerie shopping from the comfort and convenience of your own home!