The passion driving Hurley sportswear was born out of their long-standing love of the ocean and the fact that it is in a constant state of change. The glamourous image of suntanned, hard-bodied surfers and their colorful beach garb are legendary in California's surf culture, further popularized by the rock-and-roll music of the all-American Beach Boys. Hurley's roots evolved directly from the beach culture, and the brand's mission statement is all about fostering the dreams of youth and the young-at-heart. Music and art were also important in uniting Hurley's vision, as they are passionate about the individual and freedom of expression. The southern California surfing industry of the late 1970's also is at the heart of Hurley's history, with Hurley Surfboards being established in Costa Mesa in 1979. Hurley Surfboards made boards for many of the most renowned surfers in the world. Women's Hurley sportswear has that same proud legacy, including brilliant pieced boardshorts, and swimwear that's influenced by the sixties' surfing aura, perfectly designed for comfort at the beach. The Hurley REM swimwear collection is a perfect example, featuring an optical pattern in beachy brights, just perfect to catch the next wave or turn heads on the shore. The water's fine -- come on in! Read more about Hurley.