The passion driving Hurley sportswear was born out of their long-standing love of the ocean and the fact that it is in a constant state of change. The glamorous image of suntanned, hard-bodied surfers and their colorful beach garb are legendary in California's surf culture, further popularized by the rock-and-roll music of the Beach Boys. Since Hurley's roots evolved directly from the beach culture, the brand's mission statement is all about fostering the dreams of youth and the young-at-heart. Music and art were also important in uniting Hurley's vision, as they are passionate about the individual and freedom of expression. The surfing industry in Southern California of the late 1970's is also important in Hurley's history, with Hurley Surfboards being established in Costa Mesa in 1979. Hurley Surfboards made boards for many of the most renowned surfers in the world. Women's Hurley sportswear takes a cue from the surfing vibe, including brilliant pieced boardshorts and swimwear that's influenced by the sixties' surfing aura, perfectly designed for comfort at the beach. The Hurley REM swimwear collection features an optical pattern infused with beachy brights, just perfect to catch the next wave or turn heads on the shore. Come on in -- the water's fine!
Welcome to HerRoom! I'm Tomima Edmark, and back in 1998, I founded HerRoom.com to give women a way to effortlessly purchase lingerie online. Today HerRoom offers not just bras, panties, thongs, and sexy lingerie but also swimwear, sleepwear, shapewear and hosiery and much more. With more than 200 name brands - from La Perla to Playtex, as well as Wacoal, Spanx and Vanity Fair... just to name a few - we have it all. We strive to be the best at low prices, great sales and free shipping! I also believe in providing you with as much information as possible about each lingerie item. My team works hard to carefully vet each product, write a unique description and photograph it from several different angles. At the bottom of every product page, you'll see a tabbed menu with even more product information, including Customer Reviews. I invite you to see why HerRoom is fast becoming the preferred source for lingerie.
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