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Hurley One and Only Boyshort Swim Bottom HU65375
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Hurley One and Only Boyshort Swim Bottom
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The Hurley One and Only Boyshort Swim Bottom HU65375 provides solid colors to mix and match with Hurley swim tops. Embroidered logo. Hurley's One and Only Boyshort Swim Bottom is fully lined, made of nylon/spandex. Designed to match Hurley Prism Halter Swim Top HU62135 .
Hurley HU65375 One and Only Boyshort Swim Bottom$37.00
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Hurley Phoenix 2 Way Halter Swim Top HU70135
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Hurley Phoenix 2 Way Halter Swim Top
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The Hurley Phoenix 2 Way Halter Swim Top HU70135 can be worn upside down. Hurley's Phoenix 2 Way Halter Swim Top is made of nylon/spandex. See matching Hurley Phoenix Tab Side Bikini Swim Bottom HU70315.
Hurley HU70135 Phoenix 2 Way Halter Swim Top$47.00
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Hurley Phoenix Tab Side Bikini Swim Bottom HU70315
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Hurley Phoenix Tab Side Bikini Swim Bottom
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The Hurley Phoenix Aussie Tab Side Bottom HU70315 breaks up the pattern with sexy solid sides for a great look. Hurley's Phoenix Aussie Tab Side Bottom is made of nylon/spandex. See matching Hurley Phoenix 2 Way Halter Swim Top HU70135.
Hurley HU70315 Phoenix Tab Side Bikini Swim Bottom$43.00
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Hurley Prism Halter Swim Top HU62135
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Hurley Prism Halter Swim Top
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The Hurley Prism Halter Swim Top HU62135 features a kaleidiscopic triangle print on cups, with solid accents on halter straps and back ties. Hurley's Prism Halter Swim Top is made of polyester/spandex. Designed to match Hurley Prism Tunnel Tie Side Swim Bottom HU62345, Hurley One and Only Boyshort Swim Bottom HU65375 and Hurley One and Only Hipster Tie Side Bottom HU65355.
Hurley HU62135 Prism Halter Swim Top$47.00
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Hurley Prism Tunnel Tie Side Swim Bottom HU62345
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Hurley Prism Tunnel Tie Side Swim Bottom
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The Hurley Prism Tunnel Tie Side Swim Bottom HU62345 has an all-over geometric pattern and adjustable loop tunnel side ties. Hurley's Prism Tunnel Tie Side Swim Bottom is made of polyester and spandex. Designed to match Hurley Prism Halter Swim Top HU62135 and Hurley One and Only 2 Way Halter Swim Top HU65135.
Hurley HU62345 Prism Tunnel Tie Side Swim Bottom$39.00
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Hurley One and Only 2 Way Halter Swim Top HU65135
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Hurley One and Only 2 Way Halter Swim Top
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Hurley One and Only 2 Way Halter Swim Top HU65135 features lined triangle cups with removable padding. Back ties run through base of cups for a sliding, adjustable fit. Hurley One and Only 2 Way Halter Swim Top is made of nylon/spandex with polyester lining. Designed to match Hurley Prism Tunnel Tie Side Swim Bottom HU62345 and Hurley One and Only Hipster Tie Side Bottom HU65355.
Hurley HU65135 One and Only 2 Way Halter Swim Top$35.00
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Hurley One and Only Hipster Tie Side Bottom HU65355
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Hurley One and Only Hipster Tie Side Bottom
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The Hurley One and Only Hipster Tie Side Bottom HU65355 has a low-rise design and decorative side ties for a fun, flirty look. Hurley's One and Only Hipster Tie Side Bottom is made of nylon/spandex. Designed to match Hurley Prism Halter Swim Top HU62135 and Hurley One and Only 2 Way Halter Swim Top HU65135.
Hurley HU65355 One and Only Hipster Tie Side Bottom$51.00
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Hurley Phantom Solid Boardshorts GBS0480
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Hurley Phantom Solid Boardshorts
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The Hurley Phantom Solid Boardshorts GBS0480 have a shiny logo at bottom left and the Phantom logo at back right side. Hurley's Phantom Solid Boardshorts features a mesh-lined right rear pocket. Designed to match Hurley Solid Perfect V Neck Tee GTS0440.
Hurley GBS0480 Phantom Solid Boardshorts$45.00
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Hurley Supersuede Solid Boardshorts GBS0360
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Hurley Supersuede Solid Boardshorts
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The Hurley Supersuede Solid Boardshorts GBS0360 feature a back rear pocket for belongings. Hurley's Supersuede Solid Boardshorts are made of recycled polyester. Designed to match Hurley Leopard Underwire Bustier Swim Top HU41114.
Hurley GBS0360 Supersuede Solid Boardshorts$30.00
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Hurley Solid Perfect V Tee GTS4300
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Hurley Solid Perfect V Tee
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The Hurley Solid Perfect V Tee GTS4300 is a necessary basic for all your active and casual needs. Hurley's Solid Perfect V Tee is made of breathable, lightweight 100% cotton knit.
Hurley GTS4300 Solid Perfect V Tee$20.00
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Hurley Beach Active Dri-Fit 5'' Beachrider Runner Short GAB500
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Hurley Beach Active Dri-Fit 5'' Beachrider Runner Short
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The Hurley Beach Active Dri-Fit 5'' Beachrider Runner Short GAB500 features contrast color trim. Made of polyester. Hurley Beach's Active Dri-Fit 5'' Beachrider Runner Short has a built-in brief.
Hurley GAB500 Beach Active Dri-Fit 5'' Beachrider Runner Short$40.00
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Hurley Beach Active Dri-Fit Sports Bra GKT1450
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Hurley Beach Active Dri-Fit Sports Bra
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The Hurley Beach Active Dri-Fit Sports Bra GKT1450 is lightly padded, breathable, comfortable, wicks, and has a racerback. Hurley's Beach Active Dri-Fit Sports Bra is made of wicking Nike Dri-Fit polyester/spandex.
Hurley GKT1450 Beach Active Dri-Fit Sports Bra$40.00
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Hurley Solids Dri-Fit Tee GTS4260
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Hurley Solids Dri-Fit Tee
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The Hurley Solids Dri-Fit Tee GTS4260 offers moisture management and a stylish look. Hurley's Solids Dri-Fit Tee is made of wicking performance polyester/cotton/rayon Nike Dri-Fit blend knit.
Hurley GTS4260 Solids Dri-Fit Tee$30.00
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Hurley Supersuede 2.5" Printed Beachrider GBS0660
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Hurley Supersuede 2.5" Printed Beachrider
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The Hurley Supersuede 2.5" Printed Beachrider GBS0000660 whether you're working out, surfing, or relaxing on the beach you can depend on these shorts. Hurley's Supersuede 2.5" Printed Beachrider is made of 100% recycled polyester.
Hurley GBS0660 Supersuede 2.5" Printed Beachrider$32.00
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Hurley Beach Active Dri-Fit Novelty Tank GKT1080
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Hurley Beach Active Dri-Fit Novelty Tank
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The Hurley Beach Active Dri-Fit Novelty Tank GKT1080 features a detachable built-in sports bra for support. Hurley Beach's Active Dri-Fit Novelty Tank has raw-cut edges and side slits.
Hurley GKT1080 Beach Active Dri-Fit Novelty Tank
$39.95 - $45.00(some colors on sale)
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Hurley Tomboy Dress GDS1230
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Hurley Tomboy Dress
Hurley GDS1230 reviews
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The Hurley Tomboy Dress GDS1230 features a shirttail hem for a flattering fit. Hurley's Tomboy Dress is made of knit rayon viscose/spandex.
Featured Review: ( Of 1 Reviews )
CJ from
Height: Average Height (5'4"-5'8")      Age: 20s
Posted: February 09, 2014
Hurley GDS1230 Tomboy Dress$35.00 Now: $24.95
Hurley GDS1230 reviews
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Hurley Beach Active Dri-Fit 3.5" Beachrider Runner Short GAB0560
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Hurley Beach Active Dri-Fit 3.5" Beachrider Runner Short
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The Hurley Beach Active Dri-Fit 3.5" Beachrider Runner Short GAB0000560 are breathable and lightweight with Nike Dri-Fit wicking. Hurley's Beach Active Dri-Fit 3.5" Beachrider Runner Short is made of polyester.
Hurley GAB0560 Beach Active Dri-Fit 3.5" Beachrider Runner Short$45.00
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Hurley Beach Active Dri-Fit Crop Legging GAB0540
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Hurley Beach Active Dri-Fit Crop Legging
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The Hurley Beach Active Dri-Fit Crop Legging GAB0540 wicks away sweat and has a close, athletic fit. Hurley's Beach Active Dri-Fit Crop Legging is made of wicking Nike Dri-Fit polyester/spandex.
Hurley GAB0540 Beach Active Dri-Fit Crop Legging$50.00
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Hurley Beach Active Dri-Fit Mesh Racer Bra GKT1400
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Hurley Beach Active Dri-Fit Mesh Racer Bra
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The Hurley Beach Active Dri-Fit Mesh Racer Bra GKT1400 wicks moisture and has excellent breathable ventilation. Hurley's Beach Active Dri-Fit Mesh Racer Bra is made of polyester/spandex.
Hurley GKT1400 Beach Active Dri-Fit Mesh Racer Bra$40.00
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Hurley Beach Active Dri-Fit Moto Crop Legging GAB490
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Hurley Beach Active Dri-Fit Moto Crop Legging
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The Hurley Beach Active Dri-Fit Moto Crop Legging GAB490 features mesh inserts at the bottom exterior sides of legs. Hurley's Beach Active Dri-Fit Moto Crop Legging has Dri-Fit fabric technology that keeps you cool and dry.
Hurley GAB490 Beach Active Dri-Fit Moto Crop Legging$65.00
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Hurley 2" Beachrider Woven Short GWS0600
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Hurley 2" Beachrider Woven Short
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The Hurley 2" Beachrider Woven Short GWS0600 is soft and lightweight. Hurley's 2" Beachrider Woven Short is made of rayon.
Hurley GWS0600 2" Beachrider Woven Short$35.00
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Hurley Julia Dress GDS1750
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Hurley Julia Dress
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The Hurley Julia Dress GDS1750 features a combination of tropical print and stripes for a unique look. Hurley's Julia Dress is made of polyester/rayon/spandex.
Hurley GDS1750 Julia Dress$45.00
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Hurley Beach Active Compression Sports Bra GKT1050
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Hurley Beach Active Compression Sports Bra
Hurley GKT1050 reviews
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The Hurley Beach Active Compression Sports Bra GKT1050 features Block Party stripes along the front right strap. Hurley's Beach Active Compression Sports Bra has wireless cups with removable light padding (cookies) and a covered elastic underband for support. Designed to match Hurley Beach Active Dri-Fit Crop Legging GAB400 and Hurley Beach Active Dri-Fit Beachrider Runner Short GAB430.
Featured Review: ( Of 2 Reviews )
TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 22, 2014
Hurley GKT1050 Beach Active Compression Sports Bra$35.00 Now: $29.95
Hurley GKT1050 reviews
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Hurley Beach Active Dri-Fit Crop Legging GAB400
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Hurley Beach Active Dri-Fit Crop Legging
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The Hurley Beach Active Dri-Fit Crop Legging GAB400 features stripes at the bottom right leg. Hurley Beach's Active Dri-Fit Crop Legging are perfect for a jog on the beach or lounging in casual wear. Designed to match Hurley Beach Active Compression Sports Bra GKT1050.
Hurley GAB400 Beach Active Dri-Fit Crop Legging$50.00 Now: $39.95
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Hurley Tomboy Mesh Maxi Dress GDS1240
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Hurley Tomboy Mesh Maxi Dress
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The Hurley Tomboy Mesh Maxi Dress GDS1240 features triangular mesh inserts at the waist. Hurley's Tomboy Mesh Maxi Dress can be worn as a dress or a skirt.
Hurley GDS1240 Tomboy Mesh Maxi Dress$50.00 Now: $27.95
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Hurley Beach Active Dri-Fit Mesh Sports Bra GKT970
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Hurley Beach Active Dri-Fit Mesh Sports Bra
Hurley GKT970 reviews
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The Hurley Beach Active Dri-Fit Mesh Sports Bra GKT970 is perfect for low impact activities and features wire-free, lined cups. Ventilated racerback. Hurley's Beach Active Dri-Fit Mesh Sports Bra is made of polyester/spandex.
Featured Review: ( Of 2 Reviews )
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 21, 2014
Hurley GKT970 Beach Active Dri-Fit Mesh Sports Bra
$24.95 - $29.95(some colors on sale)
Hurley GKT970 reviews
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Hurley One and Only Solids Boyshort Swim Bottom HU48374
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Hurley One and Only Solids Boyshort Swim Bottom
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The Hurley One and Only Solids Boyshort Swim Bottom HU48374 is fully lined. Hurley's One and Only Solids Boyshort Swim Bottom has a center back seam for definition. Designed to match Hurley One and Only Solids 2 Way Halter Swim Top HU48134, Hurley Stagger Reversible Triangle Swim Top HU40224 and Hurley One and Only Solids Underwire Swim Top HU48114.
Hurley HU48374 One and Only Solids Boyshort Swim Bottom$37.00 Now: $17.99
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Final Sale
Hurley Nfinitee One & Only Tee GTSSHNT
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Hurley Nfinitee One & Only Tee
Hurley GTSSHNT reviews
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The Hurley Nfinitee One & Only Tee GTSSHNT is lightweight and loose, perfect to wear over your Hurley beachwear and your favorite jeans. Wear it four fabulous ways! Hurley's Nfinitee One & Only Tee is made of a soft viscose/spandex knit.
Featured Review: ( Of 1 Reviews )
Amy from Calgary Canada
Height: Average Height (5'4"-5'8")      Age: 30s
Posted: June 09, 2014
Hurley GTSSHNT Nfinitee One & Only Tee$32.00 Now: $7.99
Hurley GTSSHNT reviews
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Final Sale
Hurley Solid Perfect Tank GTK1590
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Hurley Solid Perfect Tank
Hurley GTK1590 reviews
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The Hurley Solid Perfect Tank GTK1590 is perfect for a tough workout, as a swim cover up or just lounging around in comfort. Hurley's Solid Perfect Tank is tagless. See matching Hurley Supersuede Printed 2.5 Inch Boardshorts GBS0340 .
Featured Review: ( Of 1 Reviews )
Debbie T. from Fairfax, VA
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: April 30, 2014
Hurley GTK1590 Solid Perfect Tank$22.00 Now: $12.95
Hurley GTK1590 reviews
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Hurley One and Only Solids 2 Way Halter Swim Top HU48134
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Hurley One and Only Solids 2 Way Halter Swim Top
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The Hurley One and Only Solids 2 Way Halter Swim Top HU48134 may be worn two ways: with halter ties tied behind neck, or flipped over so back ties tie at back of neck. Made of nylon/spandex. Hurley's One and Only Solids 2 Way Halter Swim Top is made of nylon/spandex.
Hurley HU48134 One and Only Solids 2 Way Halter Swim Top$35.00 Now: $17.95
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Hurley One and Only Solids Bandini Swim Top HU48154
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Hurley One and Only Solids Bandini Swim Top
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The Hurley One and Only Solids Bandini Swim Top HU48154 features removable straps for strapless wear, and adjusting elastic side seam drawstrings. Hurley's One and Only Solids Bandini Swim Top is made of nylon/spandex. See matching Hurley One and Only Solids Boyshort Swim Bottom HU48374 and Hurley Stagger Strap Side Swim Bottom HU40354 .
Hurley HU48154 One and Only Solids Bandini Swim Top$45.00 Now: $19.99
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Final Sale
Hurley One and Only Solids Rash Guard T Shirt HU48714
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Hurley One and Only Solids Rash Guard T Shirt
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The Hurley One and Only Solids Rash Guard T Shirt HU48714 has raglan sleeve seams and flat-lock body seams to prevent irritation. Hurley's One and Only Solids Rash Guard T Shirt is made of nylon/spandex. Looks great with Hurley Surfside Stripe Tie Side Swim Bottom HU45304.
Hurley HU48714 One and Only Solids Rash Guard T Shirt$39.00 Now: $19.95
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Hurley Supersuede Solid 9" Boardshorts GBS0350
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Hurley Supersuede Solid 9" Boardshorts
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The Hurley Supersuede Solid 9" Boardshorts GBS0350 are made of recycled polyester. Hurley's Supersuede Solid 9" Boardshorts feature the logo print down the right leg.
Hurley GBS0350 Supersuede Solid 9" Boardshorts$35.00 Now: $17.95
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Hurley Salina Maxi Dress GDS1030
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Hurley Salina Maxi Dress
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The Hurley Salina Maxi Dress GDS1030 features front and back princess seams for the perfect fit. Wireless cups are seamed at front sides and ruched at center for shape. Hurley's Salina Maxi Dress has a high low hem.
Hurley GDS1030 Salina Maxi Dress$45.00 Now: $24.95
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Hurley One and Only Solids Underwire Swim Top HU48114
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Hurley One and Only Solids Underwire Swim Top
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The Hurley One and Only Solids Underwire Swim Top HU48114 has contour, lightly padded underwire cups with heavy crescent-shaped padding along the bottom. Hurley's One and Only Solids Underwire Swim Top includes a detachable bow tie for less tan lines. See matching Hurley Stagger Strap Side Swim Bottom HU40354 and Hurley One and Only Solids Boyshort Swim Bottom HU48374 .
Hurley HU48114 One and Only Solids Underwire Swim Top$41.00 Now: $22.95
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Hurley Beach Active Dri-Fit Fleece Crop Pant GAB510
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Hurley Beach Active Dri-Fit Fleece Crop Pant
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The Hurley Beach Active Dri-Fit Fleece Crop Pant GAB510 features a heathered look with double stripes at the bottom right leg. Hurley's Beach Active Dri-Fit Fleece Crop Pant is made of soft knit cotton/polyester. Designed to match Hurley Beach Active Dri-Fit Zip Up Hoodie GFT1660.
Hurley GAB510 Beach Active Dri-Fit Fleece Crop Pant$40.00 Now: $29.95
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Hurley Leopard Aussie Tab Side Swim Bottom HU41414
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Hurley Leopard Aussie Tab Side Swim Bottom
Hurley HU41414 reviews
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The Hurley Leopard Aussie Tab Side Swim Bottom HU41414 features a leopard print body with tab sides. Hurley's Leopard Aussie Tab Side Swim Bottom is fully lined. See matching Hurley Leopard 2 Way Halter Swim Top HU41134 and Hurley Leopard Underwire Bustier Swim Top HU41114 .
Featured Review: ( Of 2 Reviews )
CJ from
Height: Average Height (5'4"-5'8")      Age: 20s
Posted: February 09, 2014
Hurley HU41414 Leopard Aussie Tab Side Swim Bottom$43.00 Now: $22.95
Hurley HU41414 reviews
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Hurley Beach Active Dri-Fit Novelty Long Sleeve Tee GKT1340
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Hurley Beach Active Dri-Fit Novelty Long Sleeve Tee
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The Hurley Beach Active Dri-Fit Novelty Long Sleeve Tee GKT1340 features a built-in, wire-free sports bra with covered elastic underband, and the Nike Dri-Fit moisture wicking. Hurley Beach's Active Dri-Fit Novelty Long Sleeve Tee is made of polyester and lyocell.
Hurley GKT1340 Beach Active Dri-Fit Novelty Long Sleeve Tee$55.00 Now: $39.95
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Hurley Beach Active Pace Jersey Tank GKT0390
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Hurley Beach Active Pace Jersey Tank
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The Hurley Beach Active Pace Jersey Tank GKT0390 has a racerback that's great for shoulder movement, and flat-lock princess seaming for shape and preventing chafing. Hurley Beach Active's Pace Jersey Tank is made of cotton/polyester knit with Nike Dri-Fit wicking technology. Looks great with Hurley Beach Active Pace Jersey Pant GAB0130, Hurley Beach Active Pivot Crop Pant GAB0160 and Hurley Beach Active Bandit Beachrider Short GAB0150.
Hurley GKT0390 Beach Active Pace Jersey Tank$32.00 Now: $9.99
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Final Sale
Hurley One and Only Solids Hipster Swim Bottom with Ties HU48354
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Hurley One and Only Solids Hipster Swim Bottom with Ties
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The Hurley One and Only Solids Hipster Swim Bottom with Ties HU48354 is fully lined, with covered elastic at waist and leg openings. Hurle's One and Only Solids Hipster Swim Bottom with Ties is made of nylon/spandex. Designed to match Hurley One and Only Solids Rashguard T Shirt HU48714, Hurley One and Only Solids Bandini Swim Top HU48154 and Hurley Stagger Bandeau Swim Top HU40104.
Hurley HU48354 One and Only Solids Hipster Swim Bottom with Ties$31.00 Now: $17.95
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Hurley One and Only Solids Prime Anyway Halter Swim Top HU50134
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Hurley One and Only Solids Prime Anyway Halter Swim Top
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The Hurley One and Only Solids Prime Anyway Halter Swim Top HU50134 can be worn four different ways. Wear it in a classic halter style, with ties knotted at the base, with halter ties twisted in front, or with cups turned upside down so the string ties become halter ties. Hurley's One and Only Solids Prime Anyway Halter Swim Top has lightly padded wireless cups. See matching Hurley One and Only Solids Prime Tunnel Side Bottom HU50344 and Hurley One and Only Solids Tunnel Side Swim Bottom HU48344 .
Hurley HU50134 One and Only Solids Prime Anyway Halter Swim Top$51.00 Now: $24.99
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Final Sale
Hurley Cosmic Aussie Tab Side Swim Bottom HU51314
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Hurley Cosmic Aussie Tab Side Swim Bottom
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The Hurley Cosmic Aussie Tab Side Swim Bottom HU51314 features a colorful cosmic pattern. Made of nylon/spandex. Hurley's Cosmic Aussie Tab Side Swim Bottom is fully lined. See matching Hurley Cosmic Bandeau Swim Top HU51104 and Hurley Cosmic Triangle Swim Top HU51124 .
Hurley HU51314 Cosmic Aussie Tab Side Swim Bottom$43.00 Now: $19.99
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Final Sale
Hurley Stagger Reversible Triangle Swim Top HU40224
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Hurley Stagger Reversible Triangle Swim Top
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The Hurley Stagger Reversible Triangle Swim Top HU40224 features one side with a mutli-colored zig zag print and one side with a leopard print. Hurley's Stagger Reversible Triangle Swim Top has wireless triangle cups with light padding.
Hurley HU40224 Stagger Reversible Triangle Swim Top$41.00 Now: $22.95
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Hurley Supersuede Reversible Boardshorts GBS0390
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Hurley Supersuede Reversible Boardshorts
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The Hurley Supersuede Reversible Boardshorts GBS0390 feature the logo across the top rear on one side an all-over logo pattern on the other side. Hurley's Supersuede Reversible Boardshorts has a wide covered elastic waistband for custom fit. See matching Hurley Leopard 2 Way Halter Swim Top HU41134 .
Hurley GBS0390 Supersuede Reversible Boardshorts$45.00 Now: $24.95
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Hurley One and Only Solids Prime Tunnel Side Bottom HU50344
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Hurley One and Only Solids Prime Tunnel Side Bottom
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The Hurley One and Only Solids Prime Tunnel Side Bottom HU50344 features tunnel sides for a fun look. Hurley's One and Only Solids Prime Tunnel Side Bottom is fully lined.
Hurley HU50344 One and Only Solids Prime Tunnel Side Bottom$43.00 Now: $19.99
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Final Sale
Hurley Bondi Beach Pant GPT0150
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Hurley Bondi Beach Pant
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The Hurley Bondi Beach Pant GPT0150 is lightweight and woven for year-round wear. Hurley's Bondi Beach Pant has side slant pockets and a right rear pocket. See matching PJ Salvage Tropic Challes Tunic QTROTUN .
Hurley GPT0150 Bondi Beach Pant$40.00 Now: $24.95
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Hurley Solid Perfect V Neck Tee GTS0440
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Hurley Solid Perfect V Neck Tee
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The Hurley Solid Perfect V Neck Tee GTS0440 features a tagless construction for comfort. Hurley's Solid Perfect V Neck Tee is made of 100% cotton. Perfect to wear with Hurley Supersuede Printed 9" Boardshort GBS0330 and Hurley Phantom Solid Boardshorts GBS0480.
Hurley GTS0440 Solid Perfect V Neck Tee$20.00 Now: $9.99
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Final Sale
Hurley Cosmic Triangle Swim Top HU51124
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Hurley Cosmic Triangle Swim Top
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The Hurley Cosmic Triangle Swim Top HU51124 features a cosmic starry pattern with contrast color striped trim along the top edges of cups. Hurley's Cosmic Triangle Swim Top has lined, wireless cups with light padding. See matching Hurley Cosmic Aussie Tab Side Swim Bottom HU51314 .
Hurley HU51124 Cosmic Triangle Swim Top$41.00 Now: $22.95
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Women's Hurley sportswear has that same surfing vibe, with brilliant pieced boardshorts and swimwear that's influenced by the sixties' surfing passion, perfectly designed for comfort at the beach.

The philosophy and passion of Hurley comes from their long-standing love of the ocean and the fact that it is in a constant state of change. The glamorous image of suntanned, hard-bodied surfers and their colorful beach garb are legendary in California's surf culture, further popularized by the rock-and-roll music of the Beach Boys, which only added to the mystique. Hurley's roots undeniably come directly from the beach culture.

The brand's mission statement is all about fostering the dreams of youth and the young-at-heart. Music and art were also important in uniting Hurley's vision, as they are passionate about the individual and freedom of expression. And, Hurley places great value on smiles. Welcome to Hurley's world of imagining endless possibilities.

The surfing industry in Southern California of the late 1970s was a large part of Hurley's history, with Hurley Surfboards being established in Costa Mesa in 1979. Hurley Surfboards was thriving well into the 1980s, making surfboards for many of the most renowned surfers in the world. In 1982, the owner and his business manager became interested in the Australian apparel brand, Billabong. Their long, punk rock-inspired boardshort styles were perfectly in keeping with the Hurley Surfboard image. Billabong USA became a separate business entity and licensee for Billabong, and was doing well by the middle 1980s.

Hurley's team took on the full responsibility for designing, sourcing, marketing and financing Billabong USA. The Billabong USA team became aware of a shift in the collective conscious of their demographic target market, noting that the modern surfer was also interested in fashion, skateboarding, snowboarding, music and art. And the new internet put endless purchasing possibilities in the consumer's hands. No longer did the surfing aficionados have to find their surf wear at specialty bricks-and-mortar stores. All they had to do was log on and "surf the Web." The Hurley team accordingly began to reformulate what it meant to be a 'surf' brand. By 1998's close, it was clear that the team had its own vision for the future that did not necessarily mesh with the interests of Billabong globally. Hurley Surfboards gave back the Billabong license and decided to launch Hurley, and it has thrived since.

Women's Hurley sportswear has that same surfing vibe, with brilliant pieced boardshorts and swimwear that's influenced by the sixties' surfing passion, perfectly designed for comfort at the beach. The Hurley Dimension swimwear collection features an optical pattern infused with beachy brights, just perfect to catch the next wave or turn heads on the shore. Hurley also produces silky soft t-shirts and activewear for those that love the feeling of velvet against their skin. All of the Hurley items are bright and fun for a youthful look.

Women wear Hurley swimwear and tees because the brand makes them feel confident and look like a sun goddess. The stylish designs combined with the soft feeling make it a top selling brand for women. The soft colors that remind women of vacation on a beach lure them to enjoy Hurley clothing.

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© 2015 Andra Group, LP - Tuesday, March 03, 2015 (A2).