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Hanes is most often associated with that feel of being wrapped in a blanket in front of a cozy fireplace. The brand is all about providing comfort for everyday wear. Hanes shapewear, panties, hosiery and socks let women walk out the door in the morning knowing the look good, but mostly knowing they are going to make it through the day without being annoyed by their undergarments. Most Hanes panties are made with 100% cotton allowing you to breathe throughout the day. The tagless design made Hanes an innovative company allowing those wearing the brand to never worry about their tag sticking them while at work or play. Hanes knows it's the little things that make women happy.

One thing that has remained constant over the last century is comfort. Brothers John Wesley Hanes and P. H. Hanes decided to make a dime on this thought; however, it took them a few years to get it together. In the 1800s the brothers founded Hanes as a tobacco business. They then sold the company and split up. John Wesley's focus was on hosiery when P.H. manufactured men's underwear. In 1965 the brothers merged the businesses together creating the timeless Hanes brand it is today. The brand introduced L'eggs in 1969, a new way to package with egg packaging. This was so successful L'eggs became a separate dvision of the company. In 1979 Sara Lee Corporation acquired the operating divisions of Hanes Corporation. Sara Lee Hosiery, Hanes Hosery and L'eggs Products, Inc. have been all under the same banner of the Sara Lee Corporation since 1987.

The world reaches for the comfort and stability of Hanes on a daily basis. Hanes Her Way is known for their pack of panties sold at a reasonable price. The styles of panties now range from low-rise bikinis to the nylon Hanes Elegance Briefs to the Sporty Hanes. These are silky smooth and have leg bands to help them not fall throughout the day. Others love the Sporty Hi-Cut Brief as it provides amazing coverage and features seamless sides for added comfort. Celebrities have been cashing in on the comfort for many years as well. Michael Jordan and Charlie Sheen have been the spokesmen of the brand. In 2005 the new ad campaign featuring the slogan, “Look who we've got our Hanes on now,” featured many celebrities including Damon Wayans, Matthew Perry and Jennifer Love Hewitt. Each year the ad grows to include more celebrities. Their point is that no one can resist the comfort and style of Hanes.

Hanes also does their part to help the world. Their biggest charitable donation has been with socks. Hanes teamed up with the Salvation Army for their Virtual Sock Drive that gave online users a way to give free of cost by clicking a “Donate Now” button on Facebook. Up to 500,000 socks were donated to charity through this drive. HanesBrands as a whole has received the Decade of Excellence Award from the United Way for over ten years of charitable donations.

More than half of America owns at least one piece of Hanes underwear or hosiery. Comfort and value go hand-in-hand when you put on one of the staples of Hanes. Wrapping yourself in that cozy blanket of comfort never felt so good.



© 2014 Andra Group, LP - Saturday, December 20, 2014 (A1).