Gossard was founded in 1901 by Henry Williamson Gossard, an American who worked for a dressmaking company. While visiting Paris, Mr. Gossard became entranced by the famous actress Sarah Bernhardt, and was completely fascinated by a custom-made corset she was wearing on stage. An on-line photo gallery taken from the early twentieth century shows his line of corsets, shown with different ideal figure types, a masterful marketing ploy in that Victorian/Edwardian era. Through the years, famous British models were often used to promote the Gossard brand.
He soon began making corsets and other undergarments in Chicago. He opened offices in London, where he started producing catalogs with corsets and brassieres. In a revolutionary stroke of genius, he moved the strings on corsets from the back to the front, making it easier to get in and out of. He finally ceased his business in the United States and moved to Britain and became involved in the Second World War effort, making bras for the Women's Royal Navy, as well as military sails and parachutes. Perhaps all this experience with various fabrics led to Silkskin girdles, made out of the new wonder material - nylon! Another of his inventions inclued the Perma-lift bra collection featured a bra cup insert for permanent lift. Gossard then began making beautiful fashion bras, including the famous Wonderbra.
The innovative SuperSmooth collection with no-stitch, no-seam technology provided invisibility under clothing as well as excellent support. More recently, Gossard won "Lingerie Brand of the Year 2013" by judges, and the UK's "Favorite Lingerie Brand of the Year 2013" by popular vote.
HerRoom will be receiving acclaimed Gossard lingerie frequently, so check back with us to see our latest!