Cake Lingerie was founded in 2008 by Tracey Montford, a former Creative Arts teacher in London, England. When she had her first child at 32, she found that she could not find attractive lingerie. So she consulted with other pregnant women about what they would like to see, and went to the Fashion School to learn construction techniques. Cake Lingerie brings beautiful, comfortable styles to pregnant women everywhere, with convenient features like quick-releasing, nickel-free nursing clasps , drop-down cups and inner support slings. Flexible underwires add comfort and mobility. If you or another expectant lady in your life is looking for pretty, supportive, mom-friendly lingerie, then youíll love HerRoom.com's selections.
Welcome to HerRoom! I'm Tomima Edmark, and back in 1998, I founded HerRoom.com to give women a way to effortlessly purchase lingerie online. Today HerRoom offers not just bras, panties, thongs, and sexy lingerie but also swimwear, sleepwear, shapewear and hosiery and much more. With more than 200 name brands - from La Perla to Playtex, as well as Wacoal, Spanx and Vanity Fair... just to name a few - we have it all. We strive to be the best at low prices, great sales and free shipping! I also believe in providing you with as much information as possible about each lingerie item. My team works hard to carefully vet each product, write a unique description and photograph it from several different angles. At the bottom of every product page, you'll see a tabbed menu with even more product information, including Customer Reviews. I invite you to see why HerRoom is fast becoming the preferred source for lingerie.
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