Underwire bras are probably the most popular bras on the market, and that's why you'll find such a huge selection in HerRoom's lingerie department. Underwires are sewn right into the bra under the cups and encircle the breasts to separate, lift and support. They're made of plastic coated metal, flexible wire or molded plastic. The length of the underwire is typically determined by the size of the bra so that you'll get a fit that doesn't poke under the arms. Many underwires are padded for extra comfort.
Underwire bras are offered in so many styles that there's something for every outfit, body type and taste. Even smaller-busted women often prefer an underwire bra for extra shape and definition. In smaller bras and demi-cups, the underwire may be shorter than in other styles, making them a great choice for petite women. Women with larger breasts may prefer a full-cup bra for maximum coverage and support. Underwire tee-shirt bras are extremely versatile--the molded smooth cups won't show under knits and tees. If you're looking for something flirty and a bit sexy, try a lacy balconette or plunge bra. Strapless and backless bras are also constructed with underwires.
At HerRoom, there are dozens of brands and hundreds of styles to choose from. Whether you wear a 32A or a 44K, you'll find underwire bras in every style, color and construction.
Welcome to HerRoom – the ultimate online lingerie store. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to swimwear, sleepwear, and intimate apparel and beyond. From petite to plus size we offer over 200 brand names - including Chantelle, Maidenform, Playtex and Wacoal - with more of your favorites brands and products being added almost daily to our collections. Our team works hard to provide photos and detailed product information including Customer Reviews, on every page to assist in your product selections. From bathing suits to sexy yoga pants to hosiery, HerRoom offers an unparalleled selection of products, combined with great pricing and top-notch service, to provide the most outstanding lingerie shopping experience for every customer. Enjoy the pleasure and excitement of lingerie shopping from the comfort and convenience of your own home!