BodyRock Sport at HerRoom
BodyRock Sport
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Bling out your sports bras with BodyRock Sport. Swarovski crystals and studs make women's sportswear fashionable and cool as well as functional. BodyRock Sport styles have inner structures for optimal support, waterproof pockets, iPod pockets, side and front zippers for easy removal and tagless labels as well. From cool colors to amazing fabrics, BodyRock Sport fashions empower women to be confident and look great while working out.

BodyRock Sport started in the hands of a tomboy, if you can believe that. Kelly Dooley calls herself a "recovering tomboy" who loved to work out, but wanted to feel girly at the same time. Dooley realized most of her sports bras were boring so she decided to create a sports bra with style. She thought about calling it "Rock Your Body" because it had so many "bling" embellishments, but she finally landed on what worked for everyone, BodyRock Sport. Dooley works with her mother and brother to design all of the fashions. Each fashion of BodyRock sports bras suits different personalities. Each piece is named after either real or mystical women whose confidence, energy, passion, style and spirituality have inspired Dooley.

Dooley says she came up with BodyRock styles to fill a void in the market. She wanted pretty, fashionable bras that were flattering while also being a bra you can wear to the gym and every day. BodyRock has a special collection for women who have had mastectomies as well. They have a zip-front for comfortable access. Dooley says her favorite BodyRock design is the Sophie Bra with floral print and goldtone studs with Swarovksi crystals. These bras have been showcased on "Keeping Up With The Kardashians" and in "O" Magazine in August 2012. Dooley has dressed celebrities like Britney Spears, Miley Cyrus, Lady Gaga and Kimberly Cole. BodyRock also made headlines for offering the highest priced sports bra, the Eternal Love bra which is worth almost $20,000 and has diamonds, 18 karat gold, French silk and Swarovski crystals. Britney Spears wore it in her Twister Dance video. Don't worry, the rest of the bras are a lot more affordable!

BodyRock Sport has bras that are perfect for lounging, sleeping, doing a leisurely workout or running a marathon. The personal electronics compartments easily allow you to store your Ipod so you can run long and hard if needed! The soft fabrics are lightweight and feel smooth against you. Moisture-wicking properties wick away moisture to keep you cool and dry.

BodyRock sponsors and partners with many non-profits like New York Road Runners' Youth Programs, American Cancer Society, The W.I.N. Foundation and GIRLS' Leap, to name a few. You are making a difference in the world when you buy BodyRock.

BodyRock Sport is growing each day to help empower and give confidence to women across the world. With a little bling and fun, you can not only change your workout, but can change the attitude of those around you. Shop HerRoom for the latest BodyRock Sport fashions.

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© 2014 Andra Group, LP - Thursday, December 18, 2014 (A2).