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BCBGeneration is an offshoot of the famous BCBG by Max Azria design house established in the 1990's, and is headed up by Max Azria's daughter, Joyce. As the L.A.-based creative director, she has built a brand that appeals to the young (and young-at-heart) woman who shows a definite creative approach to her wardrobe selections. She has since 2009 developed a lifestyle approach to fashion. Incorporating quirky patterns, flirty feminine silhouettes and luxurious fabrics, she caters to the wide-ranging interests of women in the new millenia. BCBGeneration appeals to the most discerning of fashionistas, including tough/tender looks and contemporary/retro looks in their array of fabulous fashions. The corporate culture embodies a family feel with a genuine love of fun as a springboard for innovative designs.
Fun-loving lingerie (bras and panties) and sleep separates by BCBGeneration are arriving continuously at HerRoom.com, and we're sure you'll fall in love with both the look and comfort in this fantastic collection. Check back frequently to find your favorites!
Welcome to HerRoom – the ultimate online lingerie store. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to swimwear, sleepwear, and intimate apparel and beyond. From petite to plus size we offer over 200 brand names - including Chantelle, Maidenform, Playtex and Wacoal - with more of your favorites brands and products being added almost daily to our collections. Our team works hard to provide photos and detailed product information including Customer Reviews, on every page to assist in your product selections. From bathing suits to sexy yoga pants to hosiery, HerRoom offers an unparalleled selection of products, combined with great pricing and top-notch service, to provide the most outstanding lingerie shopping experience for every customer. Enjoy the pleasure and excitement of lingerie shopping from the comfort and convenience of your own home!