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B.Swim is the design brain-child of designer Nikol Roberts, who moved to LA in 1999 to attend the Fashion Institute of Design/Merchandising. Her design career has included film and costume design, children's fashions and fashion trend forecasting. She had the creative moxie to "think way outside the box" and leveraged her love for color and fashion to land a dream job as head designer at B.Swim in 2006. This new label has quickly earned a reputation for being steeped in whimsy, eclecticism and glamour. B.Swim's swimwear collections are target marketed to the fashion-conscious young woman, and feature unique, whimsical prints and specialized trims for a flashy, fabulous look. Low rises and flirty styles are frequently inspired by vintage prints. B.Swim caters to the ever-evolving, youth-centered culture. Some of Nikol's inspirations include shopping for vintage clothing, flea markets, world travel, haute couture, movies with ageless appeal and newer anime influences. Pop culture, including Australian influences also figure heavily in her design philosophy. Erte, the multi-talented Art Deco artist, is one of her most important fashion influences. In Nikol's best of all possible worlds, the sun is beaming down on happy, healthy sun-kissed people. Teleporting is the new answer to the cell phone and money actually does grow on trees. B.Swim is a division of the Sunsets, Inc. swimwear company, as is Aerin Rose group, which was started by Aerin Rose Kwait. The Aerin Rose label is marketed to the sophisticated, contemporary woman, whereas B.Swim has a younger, more California/surfer-girl vibe.

Among the B.Swim styles which herroom.com carries: One of B.Swim's popular swim tops is the Beach Cruiser Push-Up, which is a triangle cup halter top with graduated push-up padding and a corded center panel, available in both fashion solids and laser-bright prints. The Hollywood Halter Top features an O-ring at center front, with shirred side panels for extra lift. The Damsel Demi top has strappy accented, low-cut cups and shoulder straps that may be worn as a racerback with a special hook. The Pucker-Up Buttercup swim bottom features drawstring sides with goldtone metal end accents. The Slasher Cinch bottom has a contrast bow and vertical ruching at center back. And the Volley Bottom has a bit more coverage at rear, with a goldtone circle accent at center back.

Check back frequently to see our sexy B.Swim swim separates, which will be arriving just in time for you to put together your own fun, fabulous custom-look two piece swimsuit. Since these are sold as bikini tops and bikini bottoms, you can get your very best fit with tops in sizes XS-L and D cup. Be sexy in B.Swim!

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© 2014 Andra Group, LP - Thursday, April 24, 2014 (A1).