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Assets by Sara Blakely
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Sara Blakely blew the doors off the shapewear world when she founded Spanx in 2000. No longer were shaping garments our little secret; they found their way to the red carpet, movies and television shows all over. Celebs loved Spanx for its effectiveness at smoothing and slimming--a combination of clever design and meticulous workmanship. But Sara Blakely didn't stop there. She wanted to bring those same benefits to women who might not have a celebrity budget. Enter Assets by Sara Blakely.

Assets is a line of shapewear and hosiery that makes perfect shaping affordable. The line includes control panties--from briefs to mid-thigh shapers--as well as an extensive collection of Assets by Sara Blakley Hosiery, leggings and tights.? Assets footless shaping pantyhose and leggings are extremely popular for their shaping and adaptability--they can be worn in lengths anywhere from knee to ankle. The line also includes firming camisoles, tanks, bodysuits and slips. The Fantastic Firmers tanks and camisoles are extremely popular. Cut long enough to stay put, they're designed to to stepped into and pulled up, which also gives 'the girls' a lift. And they're attractive enough to use as outerwear or under a sweater or jacket.

?In fact, there is probably an Assets piece for anything you'd like to shape and control. Like the sexiness of a thong, but could use some tummy shaping? Assets has it. Need some torso and hip shaping? Assets firming tanks shape everything from just below the bra line through the whole torso. And, like Spanx, there is a complete line of control hosiery--from footless hose to high-waist firm control pantyhose and tights. Many styles are made from a sleek, silky material that won't stick to clothing. Watch your knits and other fine fabrics just glide over Assets pieces.

You don't have to be petite size 6 to get the benefits of Assets. Many shapers, bodysuits and hosiery styles go to a size 3XL, which corresponds to a 26-28 dress size and 52-54 inch bust. On the other end of the spectrum, a Small corresponds to a 2-4 dress size and 33 inch bust.

Assets by Sara Blakely Maternity also has several maternity styles in their Marvelous Mama collection, including tights, leggings, pantyhose and mid-thigh shapers. Pregnant women love how Marvelous Mama products smooth the jiggly parts while offering comfortable support to a growing belly. The hosiery offers smoothness and shaping along with a construction that grows with your belly.

Customers love their Assets, some buying their favorite pieces in every color. They say that shapers and hosiery are extremely comfortable and make a noticeable difference in how clothes fit and look. No riding up, no lumps and bumps, no chafing and lots of shaping.

All of the Assets by Sara Blakely styles are meant to bring high quality, thoughtful construction and affordable prices to the shapewear market.? In addition, a portion of each Assets purchase goes to the Sara Blakely Foundation, which focuses on the global empowerment and support of women. Sara Blakely has also donated a million dollars to Oprah Winfrey's Leadership Academy.

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© 2014 Andra Group, LP - Monday, April 21, 2014 (A2).