Amoena is well-known for its line of what are called symmetry solutions, pads and prosthetic forms that even out or create breast shape, especially after mastectomies. The Amoena bras are comfortable yet gently supportive, ideal for post-surgery. For over 35 years, Amoena has been consistently designing and improving the products available for this market. Many of their bras are designed with pockets to hold forms or graduated padding, but the bras can also be worn without pads.
Amoena was the first company to create innovative breast forms for post-mastectomy woman. The company was founded over 35 years ago by Cornelius Rechenberg, who was committed to producing quality products for the post-mastectomy market. Through the decades, the brand has expanded to offer both soft cup and molded underwire bras to women of all shapes and sizes. Amoena's bra collection includes molded soft cup bras, cotton underwire bras, t-shirt bras, balconets, front close bras and more.
Amoena also manufactures pretty and comfortable panties, including many that match their bras. Panty styles include high cut briefs, thongs, bikinis and 'hip-kinis.' Most panties are fabricated of polyamide/elastane that provides a body-molding fit.
Through constant product development and the use of technology, the company has introduced shapes and bras that closely mimic the movement and shape of actual breasts. Customers tell us that, for those with other than mainstream sizes, finding bras that both fit and look pretty is challenging. They say that Amoena meets that challenge with well-fitted bras that are attractive and feminine.
Amoena is a market leader in soft-cup bra design, with 25 patents to their credit. One of their most recent innovations is their Comfort+ material, constructed with micro-capsules to balance the fluctuation in body temperature and reduce heat build-up in those places women tend to perspire the most. While the new Comfort+ line does not have the internal pockets that many Amoena bras have, comfort and support are still the top priority.
Amoena panties and lingerie do not sacrifice style for comfort. Many of their pocket-style bras sport lace or applique trims and pretty bows. But the main mission of Amoena is comfort and support. The bras have thoughtful features like elastic along the sides for a custom stretch fit, leotard backs, wide comfort straps and elastic underbands for extra support.
What began as a small brand as grown to serve a worldwide market. Amoena Germany merged with the Breast Care Division of Coloplast A/S DK in 1994 and soon all Coloplast Breast Care divisions became subsidiaries of Amoena. Amoena products are currently available almost globally, including markets in North, South and Central America, the Far East, Pacific Rim countries, Europe and Africa.
Amoena US supports many women's health concerns including CancerCare, Luminous Breast Cancer Foundation and National Consortium of Breast Centers, among others. In 1994, they launched Amoena Life Magazine, which encourages breast cancer survivors to share their stories and which helps them overcome obstacles to healing. They also sponsor an education website, The BreastCareSite.com.