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Rhonda Shear
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The Rhonda Shear brand is now famous for the Ahh bra seen on "infomercials" everywhere and on HSN (Home Shopping Network).  But HerRoom has been carrying Rhonda Shear products for many years.  With a focus on slimming and supportive sleepwear, lingerie and shapewear, Rhonda Shear products keep it feminine.

The Rhonda Shear Ahh bra is her newest and greatest sensation.  The name is synonymous with the feeling a woman gets when she slips on this oh-so-comfortable bra.  but, the name has created quite a curious problem.  How is it spelled?  We have seen it as the aah bra, the ah bra, and even the aha bra.  Some choose not to put a space so searches have also come up with aahbra, ahbra and ahh bra.  Not clear how many H's and A's to put in the spelling, we have even seen ahhh bra and aah bra.  So, to help everyone out, the proper name is The Ahh Bra by Rhonda Shear.

RHONDA SHEAR is herself a personality.  She is probably best known for hosting "Up All Night" - a popular Friday night movie series. She has also been profiled in People and Playboy Magazines. A fun side note is that in 2001, Shear found her childhood sweetheart on  It had been 20 years, but once they reunited, they eloped 15 days later.  

The goal with Rhonda Shear is to empower women to look and feel great.  She feels this is possible with fabulous panties and bras that are underpinnings, but don't disrupt or inhibit our daily routine.

Her now famous Ahh Bra was Shear's attempt to create a garment that a woman didn't dread.  Its name is the big sigh of relief she gave out once she put it on.  It has no hooks, no eyes, and no underwire - unless you select the underwire version. It's also comfortable, cool, stretchy and very affordable.  The Ahh bra is her number one selling bra, and Shear claims you will know why the moment you put it on.

Color is the new focus at Rhonda Shear.  And to that end, the Ahh bra now comes in many colors.  Shear found out that women were snatching up any and all colors she made.  The customer was actually collecting them.  Upon further research, it was discovered that women use the Ahh bra as an underpinning or mock camisole for layering.  They can put on a colorful Ahh bra, and it also doubles as the first layer for a woman as she puts on another t-shirt or cami.  So, making more colors simply makes sense for the Ahh bra customer.

Keeping with the same feeling, Shear also has designed the Ahh panty.  It has light shaping, is unbelievably soft, and has no ride up.  Like the Ahh bra, the panties are knitted in the same fine yarns.

Rhonda Shear is proud of her shaping garments.  She has refined her garments so that they are both lightweight and have firm control - 2 things that usually don't go together.  They are also seamless due to being knit on a special knitting machine with the finest thinnest yarns.  This guarantees the garments have 4-way stretch for comfort while giving great control.

The Rhonda Shear line also includes the Butterknit Collection which Shear describes in one word - magical.  Freedom and comfort is what you'll feel when you slip on one of her Butterknit gowns.  But there is also an entire line of butterknit panties, bras, robes and nightgowns. Also in this category is the D-Lites Collection of Sleepwear by Rhonda Shear.

A note about the Rhonda Shear sizing.  You get a fabulous fit because of the yarns used, and the collection includes many sizes so that women who need generous sizing, including plus size, can fit into her garments.


© 2014 Andra Group, LP - Sunday, December 28, 2014 (A2).