
New Underwear for Active Women Hits the Market
Santa Cruz, CA. – Smarty Pants is a new line of underwear for active women, designed as an alternative to both conventional underwear and the thong. Similar in appearance to bike shorts, Smarty Pants features a comfortable style, a sleek fit, and a high performance, wicking fabric.
Smarty Pants was created as the brainchild of entrepreneur Korrine Fitz, a local fitness and dance instructor who saw a need-- particularly among athletic women-- for a comfortable and flattering multi-use undergarment.
“I hated the thong, panty lines and the creeping up of regular underwear,” said Fitz. “I knew there had to be a better choice for women who were active and wanted comfort and function as well.”
Smarty Pants may be worn under workout wear, dancewear, yoga wear, cycling shorts, and breeches as well as under dresses, skirts and pants.
Smarty Pants are non-binding and chafe-free. Flatlock stitching provides a no bulk fit, and the breathable gusset is double layered. Smarty Pants also features a lower waist, a non-constricting fit and an easy-to care for fabric that dries in minutes.
Smarty Pants retail for $21.99 and are currently available in Santa Cruz county at: Aptos Shoes & Apparel, Body Options, Galli Uniform Company, Jerry’s Sports, and Pretty Mama. They are in Los Gatos at Athletic Performance, in Lake Tahoe at Tahoe Sports, Ltd., in San Francisco and Oakland at San Francisco Dancewear, and included in product selections on-line at: Longridersgear.com, HealthyAsAHorse.com, Herroom.com, TheSockCompany.com, Sahalie.com, SeeJaneRunSports.com and Snowshack.com. They may also be viewed and ordered on-line at www.Smartypantsunderwear.com.
Smarty Pants has been selected to be a gear sponsor for the Breast Cancer Fund’s “Climb Against the Odds” up Mt. Rainier in July, 2005.
Smarty Pants, the company, is based in Santa Cruz, California and was founded for the active woman who needs a sensible, functional and comfortable alternative to conventional under-garments. Smarty Pants are manufactured in the Bay Area.