Maidenform is a classic example of marketing and design know-how. From its founding as a
3-person shop, Maidenform has always been forward thinking. From changing the way women
dress by using a natural silhouette, to expanding products to include a younger
demographic, Maidenform bras, panties, and shapewear are industry leaders.
Maidenform bras are known for their demi cup and push-up styles, as well as smooth cup
bras. Their One Fabulous Fit collection is extremely popular with HerRoom customers. The
collection also includes panties that receive rave reviews, along with the Tanga lace
panties and Invisible Bikini panties.
