Lily Of France has made it mark in the lingerie industry for their attention to current fashion and high design. For over 75 years, Lily of France bras have been known for style and innovation.
Lily Of France led the way by designing convertible bra straps, allowing women to adjust their bra to their wardrobe. They also innovated with feather-weight gel pads that add a natural lift without heaviness.
Popular lines include the Convertible X-Bra, Pretty Sexy with plunging necklines and natural lift, and the Value in Style collection, which offers high quality at reasonable prices. Lily of France sports bras are also customer favorites.
