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Glamorise Foundations, Inc. began in 1921 in New York. It is the world's oldest bra manufacturer. Glamorise was founded on the idea that the full-figured woman was not served well in the world of lingerie and needed a company focused on her needs. Their motto was helping women find "the art of the perfect fit." When Len Rosner took over the family business things began to blossom for the company. In 1925, the first patents for a bra and corset were granted. In 1951, the Adjust-Eze girdle was featured in "Life" magazine, it was a revolutionary patented girdle design that allowed you to adjust your waistline for a custom fit. In 1970, the first USA patent for the MagicLift bra was given to Glamorise. This collection is still the industry leader in soft cup bra with a criss-cross design to uplift and support the fuller bust. Glamorise went on to grow their collections to include full figure underwires, wire-free styles, longlines, strapless bras, minimizers and shapewear. The bras featured a wider, stretch strap with front closures or supportive back closures. Glamorise delights in being a classic in the lingerie world, while growing along with the fashion and trends of tomorrow.
Glamorise prides themselves on their exclusive True-Grading process, which they says "is unique and assures that our bras are never cross-graded. In a typical cross-graded product line only 16 differently sized components are used to fit a range of 66 sizes. Some manufacturers even cross grade the entire bra, not just its components, selling 44C and 46B bras interchangeably."
One of the best selling collections from Glamorise includes shapewear for the plus-size woman. The Full Figure Support Body Briefer and the Magic Lift Plus Body Briefer are favorites. Both pieces give the tummy and torso a smooth line and include built-in bras. Glamorise bra designs are all unique and different. Their cups may be lined, smoothed or three-sectioned depending on the style you choose.
Customers say they are happiest with the general support and comfort of the Glamorise bras. One woman said she had the hardest time finding a bra that wouldn't poke her, fall down or fail her throughout the day. When she bought a Glamorise bra she knew the search had ended. She says after sitting for ten hours of work she still felt supported and did not have to pull up her straps at all. Women find the selection in the collections of Glamorise perfect to fit their needs.
Herroom.com offers three of Glamorise's collections. The Complete collection includes elegant, lacy bras with special wonderwire, wire that is hidden and features a fiberfill cushioned band that never touches the body. The Glamorise Sport collection features sports bras with seamless MagicLift non-stretch cups. The fabric wicks moisture away from skin. The Magic Lift collection features bras that support up to 50H with cotton-lined cups and moisture management.
It's easy to feel glamorous when wearing Glamorise bras or panties. All of the collections are designed to lift and support in different ways. Glamorise only offers the best for a women and her lingerie.