Emporio Armani at HerRoom

What do you get when you combine sizzling hot ad campaigns and one of the coolest fashion designers in the world? Emporio Armani women's underwear. Each collection  bears the signature Armani combination of timelessness, exacting quality and unerring fashion sense.

Although Emporio Armani underwear for woman was first launched in Europe in 1982, the lines have only been in American stores since the early 2000's. The 2009 collection made the top of the gossip columns with Victoria Beckham as the collection's model. With David Beckham as the model for the men's collection, the campaign, shot in Milan, features the couple together in artfully steamy ads. Megan Fox appears in Emporio Armani's 2010 lingerie ads.

Like Armani's couture clothing, the women's underwear is both functional and stylish. The focus is on both maximum comfort and fashion.  Fabrics vary from the sleek microfiber of the Camelia bras and panties to the intricate stretch lace and mesh used in the Gardenia bras, panties and camisole. Seamless bra styles like Camelia are completely smooth under clothing while adding embroidered floral lace on the sides. Design elements like that are typical of all the Emporio Armani Women's Underwear Collections---practicality, quality and beauty.