We are the latest “love child” of fashion maverick Christian Audigier, the man behind Ed Hardy™ brand apparel.
If you haven’t heard the story already, well here’s a brief recap. After leaving his indelible style on such brands as Diesel, Levi’s and American Eagle Outfitters (to name but a few), Christian joined Von Dutch, transforming it from an unknown label into the powerhouse label it’s now known for. In late August of 2004, Christian left Von Dutch in search for a story to fill the void for a lifestyle brand he wanted to put his true soul into. He found it in Ed Hardy, the godfather of tattoo. The marriage of Christian’s trendsetting fashion know-how and Ed Hardy’s masterful, colorful and just plain beautiful tattoo artwork has made Ed Hardy™ today’s hottest fashion commodity. Everyone from Madonna, Jessica Alba, Leonardo DiCaprio and David Beckham to your next door neighbor cannot get enough!
