Armani at HerRoom

Known well in Europe since the early 80's, it wasn't until the last several years that Armani's Women's Underwear collections have been available in the United States. And now, with a sizzling ad campaign featuring Victoria Beckham the newest collections are making news everywhere. Megan Fox appears in Emporio Armani's 2010 lingerie ads.

The collections range from the sleek microfiber of the Camelia bras and panties to the intricately detailed stretch lace and mesh of the Gardenia bras, camisole, panties and thongs. Pieces are designed to be comfortable and practical under clothing while still providing couture details like delicate floral stretch lace, lace picot trim, bows and logo prints. Armani women's underwear can even take a simple sporty boyshort and then re-imagine it in a shimmery stretch fabric and luscious colors.

Sold under the Emporio Armani brand, Armani's lingerie lines are ultra-chic, superbly constructed and intelligently designed--everything you would expect from one of the world's top fashion designers.