The Amanda Rich story began in Hollywood in the 1950s. There, Lucie Ann of Beverly Hills was the lingerie designer to the stars. Her gowns were seen on glamorous stars on the movie screen and on television. She chose luxurious sheer fabrics and voluminous designs for the peignoirs, negligees, flowing robes, gowns and lounge wear so popular with glamorous stars of that era. Her line included quilted satin robes, bed jackets, and caftans that were a must-have for such stars as Zsa-Zsa Gabor, Loretta Young and Elizabeth Taylor. In the '70s, Eva Gabor chose the designer to dress her in lingerie for the popular Green Acres television series.
Lucie Ann's untimely death left the company adrift, and finally the manufacturer's doors closed. But requests for the beautiful lingerie continued from the loyal Lucie Ann customers. Finally, her heirs, the Rich family, eventually decided to re-launch the line. Newer fabrics and finishes, and many new designs were incorporated, but many of the time-tested core favorites reappeared. The newer colors, trimmings and prints are all Amanda Rich.
Today the company is headed by Jane Hall. This year her company, Amanda Rich, named for her children, Amanda and Richard, celebrates its 10th anniversary of success since that 1997 relaunch. Jane Hall proudly offers the soft, flowing lines, the drape and sweep that made the Lucie Ann label such an enormous hit from Hollywood to New York. Glamour still sells! See a selection of the Amanda Rich line at herroom.com, the number one woman-owned online lingerie retailer in America.
