Adam

ADAM is a contemporary underwear and sportswear concept for men and women. Originally launched by Adam Lippes in the spring of 2004 as a modern underwear and t-shirt company, ADAM has since evolved into a casual yet luxurious sportswear line.

The company's initial goal was to create luxurious but comfortable basics that “fused fashion with the perfect white tee.” Lippes brought style, design, and pure Pima cotton fabric to that basic wardrobe staple, the t-shirt. Since then, the business has grown from luxury basics into a full sportswear collection.

Many of the items in the ADAM product line are designed to be appealing to both men and women; a unisex look that is very hot today. All designs are constructed of fine pima cotton and are noted for their comfort, as well as trendy, simple designs. The line has become a favorite with celebrities, including Oprah Winfrey, Jennifer Aniston, Brad Pitt, Courtney Cox, Nicole Kidman, Jessica Simpson, Nick Lachey, Iman, David Bowie and Ricky Martin.

The ADAM collections for women include the short sleeve crew neck top, which works as outerwear or underwear. Classic good looks and amazingly soft fabric have made it a HerRoom customer favorite. The ADAM line for women also includes boxer brief panties and undershorts, all inspired by men's wear. Soft, comfortable and stretchy, they're also surprisingly sexy. Oprah featured the ADAM long sleeve v-neck top with its deep v-neck, side slits and great fit--close, but never tight.

ADAM women’s underwear also includes v-neck tank camisoles, 3/4 sleeve henley shirts and cotton gym pants—perfect for everything from working out to sleeping.

The surefire combination of exceptionally soft cotton, meticulous construction and a fit that’s chic, sleek but never tight has made ADAM underwear a favorite of discerning shoppers, both men and women.

Recently, the company has changed its name from adam+eve to ADAM, probably because of another website with a similar name that happens to be a prominent adult sex toy shop. Lippes was quoted as saying, “We have great underwear – but not the edible kind….”